By advising retirement plans, advisors have an opportunity to broaden their relationship with small companies and diversify their own business, says Anthony Bunnell, head of retirement and nonqualified solutions at Morgan Stanley at Work, a division of Morgan Stanley’s wealth management arm that provides workplace financial solutions.

Those connections could lead to more individual clients, too. Employees need help with their retirement savings, and many are eager to work with a financial advisor who can provide advice on their retirement, according to a study last July by Morgan Stanley at Work. When asked what types of retirement planning would be most beneficial, employees ranked access to a financial advisor as their No. 1 choice, with 52% expressing this desire.

The thoughts and opinions expressed in the article are solely those of the person speaking as of 5/15/2023, and not necessarily those of Sierra and are provided for informational purposes only. Any opinion or estimate contained in this article is made on a general basis and is not to be relied upon by the reader as advice. The reader must make his/her own assessment of the relevance, accuracy, and adequacy of the information contained in this article, and make such independent investigations as he/she may consider necessary or appropriate for the purpose of such assessment.

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